Like I wrote about in my earlier post, Macy’s has so much tradition and such a storied past. How could it deteriorate so much? I always thought Macy’s was a nice store when I was younger. Their past seems to help stay on people’s minds but what are they doing to really make themselves stand out as the choice department store or what makes them one of the best? Merchandise? Service? Price? Pleasant experience?
I’m definitely unhappy with Macy’s. I know that friends of mine and other people that I talk to aren’t too happy or impressed with them either. I’m trying to help Macy’s because I’d like to see them become a power in the retailing business like they used to be. I’d like to see some competition between them and Nordstrom and others so that consumers can have a better shopping experience. Just like competition makes things better with other business, I feel that if Macy’s were to step up to the plate and really become competitive with the likes of Nordstrom and Bloomingdale’s, then people could find great clothing and other merchandise at a great price and these stores would still be turning a profit. It would be a win-win situation for all parties involved.
Mr. Lundgren, I challenge you to upgrade the Macy’s experience, your stores and the benefits you offer employees so that they create a better experience for shoppers. Publish a customer bill of rights so that the public knows that Macy’s is serious in trying to restructure their business model and serious about their customers. Only then will Macy’s become a truly great store and the world will really be able to “discover the magic of Macy’s.”