Back in the day, Macy’s used to be THE premier department store. The Macy’s symbol with the red star just looks classy and brings a warm feeling to you whenever you see it. Every year they have the Macy’s Thanksgiving Day Parade which is big, kicks off the Christmas selling season, and has been a tradition since 1924. They even promoted it in the movie “Miracle on 34th Street.” In fact the movie seemed to revolve around the parade. But that star next to the Macy’s name doesn’t seem as big or as bright as it used to.
Their commercials on television promote “discovering the magic of Macy’s” but I don’t see it at all. In the early 20th century, Macy’s used to test everything they sold. When you walked into a Macy’s you knew what you were getting because they had put their stamp of approval on it. That’s why it was in their stores, because it was good quality. They knew their products and they knew them well. Macy’s was the premier store and everyone knew that. It’s nowhere near that level now and I’m wondering why.
I’ve never visited the flagship store in New York, but I imagine it as a beautiful emporium with a lot of merchandise that any shopper can appreciate.
I have heard their West Coast flagship store in San Fransisco is giant and absolutely stunning.
I understand every Macy’s can’t be like these two stores, but they should all be of a certain quality and caliber. It seems like some are just so uninspiring. Something needs to be done.